The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have transformed the method gamblers connect with gaming venues, providing benefits and rewards that improve the overall satisfaction. In 2023, a study by the American Gaming Association uncovered that nearly 70% of casino customers take part in some type of loyalty scheme, highlighting their significance in customer loyalty. One remarkable example is the M Life Rewards program by MGM Resorts, which enables members to accrue points for gaming, dining, and entertainment. You can find out more about...