The Evolution of Casino Loyalty Programs
Casino loyalty schemes have changed the way gamblers engage with gaming establishments, presenting benefits and incentives that boost the overall encounter. In 2023, the American Gaming Association announced that casinos with strong loyalty initiatives saw a 30% rise in consumer retention, emphasizing the success of these initiatives. One notable individual in this area is Bill Hornbuckle, the Chief Executive Officer of MGM Resorts International, who has been instrumental in revamping loyalty approaches to improve serve customers. You can learn more...