The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have changed significantly over the periods, evolving from simple punch passes to advanced digital systems. These initiatives are designed to reward players for their support, offering diverse incentives such as free play, food, and exclusive event admission. According to a 2023 study by the American Gaming Association, nearly 70% of casino patrons participate in loyalty programs, emphasizing their significance in customer loyalty. One remarkable figure in the casino loyalty field is Jim Murren, former CEO of MGM...